So once again I’m revisiting my opinionated post identifying Biggie as the greatest. My affinity for hip-hop has actually fallen off slightly so this may be a more objective analysis of these artists. I’m playing more and more D’Angelo and Sia these days and that isn’t necessarily a bad thing. I wanted to take a closer look at the arguments I would make for some of the guys that may challenge Biggie for the crown. Since so many of us have our “top fives,” there will never be a clear victor. But I will say that there are popular and unanimous vote-getters in the GOAT department.
Let’s start with Jay-Z.
Shawn Carter is the most iconic hip-hop artist of our time in terms of truly coming from the bottom and evolving into a wealthy entrepreneur right in front of our eyes. He is the quintessential American Dream for rap artists. While rappers like LL Cool, Ice Cube and Queen Latifah have enjoyed much success transitioning to Hollywood, Jay was always in the “best to do it” convos and he is still a relevant artist and businessman…or business, man.
Why Jay-Z is the greatest:
He did it on his own. When the labels fronted on him, he invested in himself (well maybe Kareem Burke helped) and created his own company which allowed him to spit rhymes about being able to match a triple platinum artist buck by buck with only a single going gold. He picked up where Biggie left off and infused the street life, drug talk with radio friendly hits and eventually began to sell records. Hov then became the number one trendsetter and wherever his sound went, the industry followed. Whether it was Swizz’s sample-free keys, Timbaland’s futuristic synths or the soulful backdrops provided by Kanye, Bink and Just Blaze, he led the followers year after year.
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