Sha Stimuli – “Volume” [Video] From The Calling
Posted: June 4, 2012 Filed under: Real Rap Talk, Visual ramble | Tags: coast 2 coast, coast2coastmixtapes.com, mondayramble.com, sha stimuli, the calling, Unsung, v-lad 2 Comments
http://www.youtube.com/watch?v=AbRTJIhVp3k
Sha Stimuli Is Mad At The Truman Show (TrueMan Show)
Posted: May 29, 2012 Filed under: Just thoughts, Visual ramble 2 CommentsSha Stimuli Is Mad At The Truman Show
Sha Stimuli (Interview) #TheRentTapeSeries – Part 2: The Partnership
Posted: May 25, 2012 Filed under: Real Rap Talk, Visual ramble | Tags: brooklyn emcee, high impact designs, hip-hop, monday ramble, rap, rent tape series, salem psalms, sha stimuli, the partnership, will feagins 1 CommentPraying For Aliens [Video]
Posted: April 9, 2012 Filed under: Real Rap Talk 1 Comment
http://www.youtube.com/watch?v=4oYfjnDZAYc
Sha Stimuli Breaks Down #TheRentTapeSeries [Video]
Posted: March 12, 2012 Filed under: Just thoughts, Real Rap Talk 3 CommentsHow Hip-Hop Died Part 3: Super Marketing
Posted: February 20, 2012 Filed under: MONDAY RAMBLE, Real Rap Talk | Tags: Busta Rhymes, DMX, EFIL4ZAGGIN, leaders of the new school, Li'l John, Lord Digga, Masta Ace. Onyx, Mobb deep, Murda Mase, Ol dirty bastard, Pusha T, Red Cafe, Sticky Fingaz 2 Comments
There are many phrases and terms that become trendy in hip-hop. There was a time when everyone was “representing,” then they “kept it real” for a few years. For the last few years, it has been about “buzz,” then there’s the ever-popular “movement,” and we can’t forget “swagger.”
In the offices behind the artists, the words have been the same for a while now. The public is getting more and more hip to those terms: marketing, image, and branding. What the hell is a brand? Everyone will tell you that you need marketing, you should identify your target audience and demographic, and then establish your brand. It sounds like a lot more work than just writing and recording a song. Well the most successful artists in music had work put in on marketing their look. Read the rest of this entry »
How Hip-Hop Died Part 2: The Selling Point
Posted: February 6, 2012 Filed under: MONDAY RAMBLE, Real Rap Talk | Tags: A tribe called quest, Big Pun, de la soul, DMX, EPMD, How hip-hop died part 2: The Selling point, jay-z, Kool Moe Dee, ll cool j, Mase, Puff Daddy, Rakim, Snoop dogg Leave a comment
When EPMD came out with “So Wha Cha Saying” and said, “We dropped the album Strictly Business and you thought we would fold/30 days later the LP went gold,” I was totally confused.
Did he say gold in 30 days? Isn’t gold a whole lot of records? I thought only country, pop and rock artists went gold. Their first two albums went to the top of the charts. LL Cool J told Kool Moe Dee, “How you like me now? I’m getting busier/I’m double platinum, I’m watching you get dizzier.”
I know record sale boasting was going on, but I wasn’t really thinking about release dates or first week sales, I didn’t even know albums came out on Tuesdays. For some reason, I never looked at A Tribe Called Quest or De La Soul and wondered what amount of records they sold. I just figured a record deal meant you got paid, and then you do shows and get more money.
The EPMD line gave me insight and sparked my curiosity. However, arguments in the hood about which rapper was better, never really evolved into who sold more. Slick Rick’s jewelry was enough to let me know he had bread. Biggie was one of the first East coast emcees to compete with Deathrow and what the California artists were doing on the Billboard charts for years. And even he said he was in the crib dreaming of jets and coupes and how to sell records like Snoop. Biggie was admitting that he wanted Snoop Dogg numbers even though no one was recognizing the west coast king as a lyrical giant.
Tupac began ranting about being home from jail and dominating as the top selling label over Badboy, Laface and So So Def. But it wasn’t until I saw a poster that read, “THE STREETS HAVE SPOKEN, DMX PLATINUM 250,000 FIRST WEEK” that I noticed the record companies were using sales in their marketing strategies.
I understood that a platinum album was a million records moved out of the stores. I assumed that they hypothesized that a quarter mil sold in one week meant that the album was eventually going to go platinum.
Consumers were given a look into the world of sales just like that.
All of a sudden I was aware of first week sales, Big Pun’s posters read “LATINUM.” I was at school adding “who did what” on the charts to the “who’s nicer?” debates now.
I used to intern for this label called Roc-A-Fella records when their CEO and flagship artist Jay-Z came out with the song, “Imaginary Player.” I think around that time there were a lot of artists claiming to have money. With one record Jay separated himself, questioned the frauds and enlightened the listeners.
His single costs $4, he was rocking platinum jewelry and drinking Cristal for years, he hipped us to the difference between 4.0 Range Rovers and the infamous 4.6 ones…and if there weren’t any manicures on your flight then you weren’t real; you were imaginary. This wasn’t a slap in the face to the common folk. This was more like a wake up call to those rap dudes that were pretending they sold drugs or had a lot of paper in their rhymes. Jay was letting people know that the cars in the video, the money machine and the actual money wasn’t going back to the rental place when the cameras stopped rolling.
Because Jay would run into rappers that had fame and record sales, but couldn’t compete with him monetarily, he decided to make a record creating distinction between artists who got “rap money” and those who were in the streets obtaining paper that didn’t depend on putting words together.
It was genius…until we witnessed a retaliation that would ruffle Jay’s feathers that same year. Hov boasted, “When I see ’em in the streets, I don’t see none of that/damn playboy, fuck is the hummer at?” Mason Betha took that a tad bit personal since he wasn’t getting the same cut from his album sales that an independent artist would and he went back at Jay.
Mase had just started All Out records and released a freestyle saying, “You ask where my hummer at/I look on Billboard where your number at?”
Jay was plagued with sales that didn’t match his skill and at that time it was a major thorn in his side. Puff had him opening up the No Way Out Tour, the streets and the industry were calling him B.I.G’s successor but Mase was at three million sold and had a solid argument about who was the best in the business. Or did he? Were we to believe that Jay or Nas couldn’t be top dog in the game until they had some platinum hardware in their homes? Well Nas put out his second album, and It Was Written did what it was supposed to do to solidify him. But some say he had to get Puff Daddy and Lauryn Hill on his singles, throw on furs and big medallions and maybe stretch himself out a little too much.
So Jay was challenged about his sales, Mase was wearing shiny suits and switched his style, and Nas was doing whatever he could musically to show growth. All three of them enlisted Hype Williams to take their visuals to the next level. Hype delivered for two out of the three, Jay wasn’t too happy with his look for “Sunshine,” but as a fan of hip-hop, I sat back and witnessed everyone on a mission to not just be the best; they wanted spots on the chart.
Rakim came out with an album in ’97 and I heard die-hard hip-hop fans asking how much Ra did in his first week. Since when did we judge the God MC on his first seven days in the stores?
The time had come. The numbers were not only noted, but the audience and fans were paying attention too. And then there was Soundscan. Billboard gave us symbols for plaques and chart positions but Soundscan told exactly how many records these artists sold. So imagine a fan liking someone’s music, but not sure if they should purchase it because they want to know if other people are getting it.
Or maybe the album dropped and instead of asking someone how it sounds, you ask how much it sold. And the first week matters the most because sales typically never match those of the first days in stores.
Labels began to factor how they would move on a project considering what the sales were looking like after one week. Gone were the days of working an album with four or five videos and letting an LP gain shelf life and allow consumers to learn more about the project.
Hip-hop fans proved to have short attention spans and now they were aware of Nelly and Eminem’s release dates, and they went to the store right away. The “Bling, bling” era was not just about flash; it was about the business of music. The Cash Money Millionaires got a multi-million dollar deal because they moved units on their own. Artists were no longer satisfied with 35 cents per disc sold. And the listeners and buyers became aware.
“If you think I’m jiggy was a Puff move/it still sold 30 thousand a week, so fuck you…” –The Lox.
How Hip-Hop Died Part 1: “The Death Of The DJ”
Posted: January 30, 2012 Filed under: Just thoughts, MONDAY RAMBLE, Real Rap Talk | Tags: bdp, Big daddy KAne, cold chillin, Death of the Dj, def jam, dj clue, dj jazzy jeff and the fresh prince, fifty cent, how it happened, kid'n'play, Michael jackson, quincy jones, sha stimuli 4 CommentsHow Hip-Hop Died Part 1 “The Death Of The DJ”
Every time I write about hip-hop or speak on it lately, I find myself drifting into a world of negativity. And I am not alone. Whenever my brethren and I get together we are reminiscing on the golden era or saying how much we don’t listen to the radio or don’t have any albums we’re looking forward to. Part of it is due to the fact that in those convos there are at least four out of ten people that wish they were on radio or MTV or whatever. The other interesting thing is that even if we were in a golden era right now, we wouldn’t recognize it.
But most of it is credited to an evolution of a genre that has grown up right before our eyes. It started out pure and different, it is one of the only art forms that can be used to address issues, inspire, express, tell stories and also humiliate. It became industrialized and calculated, but it is now making a desperate attempt to return to its roots as a voice of its followers. But is that possible? Is it too late? The answer is not simple, but first we must analyze the question. And that question is: How did it happen? How did hip-hop just become hip? Read the rest of this entry »
Monday Ramble #60 “The Calling” Rhyme & Reason
Posted: January 25, 2012 Filed under: Just thoughts, MONDAY RAMBLE | Tags: calling, coast2coastmixtapes.com, monday, mondayramble.com, ramble, the awakening 3 CommentsI dropped my new project and the first of The Rent Tape Series January 23rd and you can get it right here
or here.
But if you need some incentive or maybe even insight to the words on the project, I am providing them right here. Here’s a breakdown of my rhymes on The Calling.
Volume prod by V Ladian Productions
If you’ve ever looked in the mirror and spoke to yourself in an attempt to discontinue being a character in someone else’s dream then you might feel this record.
Sometimes I need to listen to my own records where I talk about looking at obstacles in my path and remembering the ones from my past. But I am guilty of losing faith, so it comes out in the music.
It’s a gift and curse since the plight of the rap dude on the rise is an old familiar story, yet the daily struggle of the human trying to find oneself is universal so at times you don’t mind hearing it. I just think it’s so easy to lose sight when it comes to your reason for beginning a journey.
It’s like literally getting on the road, getting lost and continuing without knowing where you want to end up or why. Sometimes we let people turn down our volume because the outside forces are what we listen to. The folks commenting, giving their opinion, or telling you how to do what you do can become the force pushing you. And all of a sudden you’re talking to them instead of the ones who truly are listening. This is my way of telling myself to wake up.
“They gon’ tell you that you can’t, won’t
Try to convince you/That you’re wack, broke,
Get in your mental/But you can’t, fold,
Never back down, volume on ten, I ain’t turning back down…”
Me feat LelaBizz prod by DJ Pain 1
Lela Bizz came up with this chorus to the DJ Pain 1 beat. I wanted something that felt like an intro and I think she nailed it singing, “It’s all up to me.”
I just feel like a lot of us forget that we’re the answer to what we’re looking for. I kind of flipped it and decided to call out the thousands of rappers there are out there that you have to choose from, and in the same breath where “Savior” left off, I deduced that the game’s fate is in my hands. So to be honest, I wasted a bunch of bars hoping that someone would figure out that I went from 17, 440 spitters, where 3,000 were corny and 5,000 were bitter, then I continued running down numbers subtracting until they equaled one.
Now I say the word “waste” because if you don’t get that part then it’s just a heap of rap crap about things you might or might not already know. It still feels good to me and the hook means a lot. The Calling isn’t about anything other than looking inside to find what you really want out of life. Music went from a dream to a crutch to me. I became afraid to let it go because I thought it defined me. Now I view it as a tool that conveys messages and has the power to lift anyone’s spirits or make them reflect.
“When everyone is just alright,
I’m what’s left…”
From Me To You prod by Black Metaphor
This may be the most seemingly negative albeit clever song on this disc. Going from Unsigned Hype to unhype signed is funny to me. But my dark humor may get misconstrued as bitterness.
I’m really just shedding the expectations and guidelines of the industry. I went from a point where I really was wearing shades on stage, partying every other night out of what was perceived as necessity, and searching for emotionally unavailable women to being a person that is now a bit more evolved.
While “Me” was also about looking inward, “From Me To You” is about the reason I rap. I still focus on improving, and profiting from my passion but I also have an aim to make relatable songs and tell stories that the average person can identify with. I didn’t start out like that.
“I went from hard to difficult, went from spitting to bleeding,
I was rhyming for money, now I view money as freedom…”
Conception prod by Big Fraze
Conception took me about four minutes to write. The ideology that I was raised by hip-hop is just something that came out so easily. The influences of Run-DMC and Public Enemy and A Tribe Called Quest were so real. I was inspired to do music but I was also shaped by some of the subject matter. I learned about politics, social content, artists they sampled from, I even got vocabulary lessons from music.
This song is no exaggeration when I tell you that witnessing the rise of some of these people set the stage for what I wanted to do with my career. I observed the power of words, how Queen Latifah and Fresh Prince catapulted from one phase to another. Ice Cube and Ice-T began one way then totally changed their image.
And right in my home was Lord Digga to show me how a young rapping producer could have a vision and turn it into a record deal. This was deeper than just rhyming lyrics to me. This song is a timeline trip through my young mind that was absorbing everything I heard and turning it into fuel that would drive me to this point.
“Nas made his memory lane so graphic,
That we shared a project window where he was seeing the static,
It was just like mine in my mind, dope addicts…”
Walk on Water III prod by Emazin

Someone asked me why I keep doing this “Walk on Water” thing. I don’t really know. It started out as a metaphoric mission to let those that ask me “what’s going on with the music?” know that I’m above it all. Years ago on my second mixtape Follow My Lead, I was in Brooklyn leaving the train station and vibing to beats and I was walking through a puddle with my headphones on and the concept came to me. Sounds corny but it really did happen like that.
I throw in some biblical references just to give the feel that I’m somewhere else with the path I’m on.
It’s also a metaphor for doing thee impossible. We can believe Jesus walked on water because we have faith in Him. But to believe in ourselves that we can make miracles happen is absurd sometimes.
Yet we do it everyday. The small miracles that we experience every time we wake up, breathe, digest food, witness the weather and simply live get ignored. Some circumstance and occurrences that go down get written off as The Creator or luck, but there is so much greatness in us all that we need to reach for the stars and land on a cloud once in awhile.
“You compare me to rappers that’s spitting bars,
While my function is to give you a touch of my gift from God…”
The Realist prod by DJ Qvali

I always felt like rapping came with an image that you have to represent a certain level of thuggery. The hood has to embrace you as one of them. But as I am growing I am also seeing hip-hop grow.
Gone are the days when the Jay-Zs and Fifty Cents set the standard for living criminal lives that spilled into the booth. In today’s world the Drakes, Walés and the homie J. Cole are not selling you anything, killing you or threatening listeners. Wiz Khalifa is Snoop without the murder being a case, Kendrick Lamar is from Compton but he isn’t most wanted by the authorities.
Reality is now in, and it’s ok to be who you are. With that said, there are still some who follow the old blueprint that might is right and fear equals love. And this song is an answer back to the question about the importance of street credibility as opposed to ability and honesty as I answer a kid who wants to know if I’m “real.”
“They say he’s alright but he’s not real,
What if you’re real but you’re not alright, how does that feel?”
Brenda’s Baby prod by Louis G.
I was at a birthday bash for Tupac Shakur in Atlanta when I realized that there may never be records like “Dear Mama” on radio again. Pac’s first single was “Brenda’s Got a Baby” back in 1991 and I sincerely doubt any record company, A&R or homeboy would advise a rapper to put out a record today that is even remotely similar to that song.
But the beauty of not answering to a major is that you can do what you want. And twenty years later I decided to drop a song that is an ode to Pac’s single. I saw someone else did a “Brenda’s Baby” song years ago after a few fans pointed it out to me. But mine isn’t so much of a distinct narrative as it is a reflection of our times.
I’m simply saying that I constantly focus on getting buzz, hotter and watching the throne while even Jay and Kanye are being Niggas in Paris with no real message to the listeners. Not that they have to because maybe living your dream is enough of a message but for me…I just went on an enlightening trip through song that might be more received because of its ties to a legend. Well that is the aim.
“Brenda’s baby is grown and I’m out here watching a throne…”
Dreamgirl prod by Black Metaphor
This was probably the last addition to this CD because I just wasn’t sure if it fit. I also knew it was borderline depressing and possibly a filler if you’re a dude. But there’s something about dreaming that gets me going. I just feel like we don’t reach enough as humans.
I hate when I get complacent and settle for what I see in my face. So whenever I feel a certain way I know others need to hear it. So I created two stories about a girl who gave up on her dream to raise her fam and another who is holding on to a lost child. This is where I get confused about what’s entertaining and enlightening and I am open for criticism when I choose the latter. But I am comfortable with that.
“Passion is the key to finding out the piece to know your calling,
If you want to capture happiness and peace you gotta dream girl…”
Angels & Demons prod by Emazin
I did a whole break down of “Angels & Demons”
The Awakening prod by GZ Beats
My favorite record on this project is a collection of short stories that don’t really end but reach a point where I hope the listener feels somewhat awakened.
I don’t want to give away too much if you haven’t heard it but the reason I enjoy this song so much is because I have no memory of composing it and in the studio I did the whole song in one take. So what you don’t care about that but as an artist I can sit back and marvel at the anecdotes I made up and how I was able to bring them to a close in less than 16 bars. Still not impressed? Well listen anyway and I’m sure you’ll at least close your eyes and see some characters in the stories.
“We all equal but I boldly discriminate,
Each time I say pause that’s exhibit A…”
Call On Me feat. Danny Sky High prod by J. Cardim
I rewrote this record a few times and it started out as me proclaiming to be the man to rescue the hip-hop game. But then I started to think about the spiritual aspect of the concept. And as I went deeper I thought about what it meant to believe in something you may never see with your eyes.
My uncertainty about religion leaked out in the second verse and even though I still feel like saving the game, I need to save myself. So I talk about a trip to church and how it moved me even though I am not a Baptist or anything. The song has a gospel feel and I do speak about God quite a bit on The Calling. I make no excuse for that but I will just say that when you’re looking for your purpose, you tend to look to a higher power.
“The same way you singing out hymns,
Every time you singing about Him,
I want you to feel my music when it’s like you can’t win…”







